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On Thursday, June 1, mark unveiled the next generation hook ups to an eager crowd
of press, industry insiders and mark Representatives.
The mark team, including Global President Claudia Poccia, along with celebrity makeup
artists Cynde Watson and Natalie Miller demonstrated the innovative new twist-up technology and limitless customizable makeup
combinations.
The event took place at New York City’s Lotus Space, which was transformed into a mark
Hook Up Lounge. Themed around “jean-pocket friendly” and customization, the event was designed for ultimate interactivity.
The new mark products peeked out of the pockets of Paige Jeans that lined the DJ booth, and new mark
accessories made a glittering backup to the cocktail tables.
Editors had a blast digging in to brimming bins on the Hook Up wall, which was like a candy store for
wide-eyed women. They also invented their own sundaes, martinis and sushi at various “make-your-own” stations
around the room.
The final "treat" was a make-your-own charm necklace bar, which featured an array of semi-precious
stones, charms and chains.
Everyone had a blast at the event and left with their new, customized makeup and jewelry.
"The beauty press was blown away by this launch," says Claudia Poccia, Global President. "We are thrilled
to see such a high level of energy and buzz around mark."
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Celebrities and fashion insiders flocked to the Park Plaza Hotel on Friday, March 17, to kick off
LA Fashion Week with a showcase of some of the west coast’s hottest designers. Sponsored by mark and
Gen Art—the leading arts and entertainment organization dedicated to the support of emerging film, fashion and music
talent—the event featured works by three avant garde designers: Kit Pistol by Christina Scarbo, Mandula
by Hajnalka Mandula and Unhee by Suzy Yun.
Backstage, mark's celebrity makeup artist Natalie Miller created runway-ready
makeup looks for the New Garde models and Cobie Smulders—star of the hit comedy How I Met Your Mother.
LA-based mark Representatives and District Sales Managers Adrienne Horlick,
Brigette Putnam, Kassie Whit, Robin Pike, Jenny Granich and Adriane Koplien mingled with celebrity guests and enjoyed Natalie
Miller’s cutting edge mark looks.
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Hollywood’s elite gathered on April 30th to celebrate the achievements of its youngest stars
at Hollywood Life Magazine’s 8th Annual Young Hollywood Awards. Hosted by Carmen Electra,
the awards honor the talent and contributions of each young recipient.
During the show, mark presented
actress Brittany Snow with their Exciting New Face Award. It was a special moment for Brittany
who received the prestigious award from her John Tucker Must Die co-star, Jesse Metcalfe.
As
the exclusive beauty sponsor, mark’s team of makeup artists—led by Natalie Miller—were
backstage to make sure that honorees, attendees and presenters were all red carpet-ready.
The mark
makeup team also invited VIP guests to indulge in the mark “Beauty Bar.” The unique bar was an
intoxicating display of mark’s latest products and innovations, and rumor has it there were quite a
few “hook ups.”
Headlining celebrities such as Eva Longoria, Josh Lucas, Kelly Preston, Bill Pullman, Sela
Ward and Michael Douglas, showed their support alongside local mark Representatives.
Carrie
Istad and Judy Guitron—both mark Representatives—mingled with the VIP
guests and talked about the mark brand. mark team members including mark
President Claudia Poccia, Vice President of Product Development Gail Boye, and Vice President of Public Relations
Debbie Coffey also were in attendance.
Check out the event photos below and tune in to Showtime later this summer
to watch the award show and see how Young Hollywood is making its mark!
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